To eliminate middlemen, there should be a retail outlet such as

  • A producer co-operative
  • B consumer co-operative
  • C multiple shop
  • D departmental store
jamb 2014commerce

The correct answer is C. multiple shop

In a typical distribution channel, the middleman is the wholesaler or the retailer. Manufacturers would eliminate the middleman by selling products directly to retail stores or consumers. Wholesalers can do the same by skipping retailers and selling directly to consumers.

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