The saying that the 'consumer is always right' describes the doctrine of

  • A caveat emptor
  • B consumer sovereignty
  • C consumer protection
  • D proximate cause
waec 2021commerce

The correct answer is B. consumer sovereignty

The ''customer is always right'' slogan means that the needs and desires of the customer are always paramount and this can be attributed to the principle of consumer sovereignty, which opines that the desires and needs of consumers control the output of producers.

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