A rational consumer is one who

  • A spends his income to maximize satisfaction
  • B is not influenced by advertisemment
  • C behaves in a particular way all the time
  • D knows the price of all goods and buys the cheapest
waec 2011economics

The correct answer is A. spends his income to maximize satisfaction

A rational consumer is considered to be that person who makes rational consumption decisions. In other words, the consumer who makes consumption decision by portioning his limited resources (income) to buying commodities that will give maximum satisfaction.

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