A major function of the retailer is to

  • A grant credit to the wholesaler
  • B break bulk and sell products in small units
  • C reduce cost of distribution
  • D generate demand for products through advertisement

The correct answer is B. break bulk and sell products in small units

The primary function of a retailer is selling the products in small units to the consumers/customers. They also perform several marketing functions such as sales promotion, advertising and point of purchase display etc.

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