Which of the following marketing terms is applied to a buyer that obtains a desired product by offering something in return?

  • A Needs
  • B Wants
  • C Demand
  • D Exchange

The correct answer is D. Exchange

The marketing term applied to a buyer that obtains a desired product by offering something in return is Exchange.

In marketing, an exchange is a process in which two or more parties provide something of value to one another, such as goods, services, or ideas.

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