At what stage in the buying process does a consumer consider product attributes of valuable brands?

  • A Alternative search
  • B Alternative evaluation
  • C Purchase decision
  • D Post-purchase decision
waec 2022marketing

The correct answer is B. Alternative evaluation

A consumer considers product attributes of valuable brands during the Alternative Evaluation stage of the buying process.

It is the stage where the consumer uses information gathered in the search process to evaluate and compare different brands and products.

Factors such as price, quality, features, and brand reputation are often considered during this stage.

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