The purpose of feedback from customers who use a company's product is to

  • A train marketing staff
  • B improve the quality of products
  • C determine distribution channel to adopt
  • D determine the promotional tool to adopt
waec 2022marketing

The correct answer is B. improve the quality of products

Customer feedback provides valuable insights into how the product is being used, its strengths, and areas for improvement. 

The primary use of customer feedback is to enhance the product to better meet customer needs and expectations.

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