An example of merchandising activity is

  • A canvassing for customers by salesmen
  • B displaying product at the retail store
  • C distribution of goods to customers
  • D sales call by salesmen
waec 2022marketing

The correct answer is B. displaying product at the retail store

Merchandising involves the display and presentation of products in a way that encourages customers to make a purchase.

It may involve product placement, shelf arrangement, and attractive signage in a retail store.

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