Waec Marketing Past Questions
Question 6
Which of the following sales promotional tool is used to encourage wholesalers and retailers?
- A. Sample pack
- B. Bonus pack
- C. Premium offer
- D. Price discount
Question 7
Which of the following is not an example of institutional consumers?
- A. Schools
- B. Hospitals
- C. Hotels
- D. Households
Question 8
Which of the following behaviors would satisfied customer exhibit?
- A. Buy similar products from other companies
- B. Pay attention to other companies' product advertisement
- C. Talk favorably about the purchased products
- D. Recommend competing products for buying
Question 9
The process of collecting and analyzing information about the external marketing environment is________
- A. Environmental management
- B. Marketing research
- C. Market segmentation
- D. Marketing management
Question 10
The elements that make up marketing planning are_________
i. Situation analysis
ii. Market share
iii. Marketing objective
iv. Marketing strategy
v. Action programme
- A. i, ii, iii, iv only
- B. i, ii, iii, v, only
- C. i, ii, iv, v, only
- D. i, iii, iv, v, only
