Waec Marketing Past Questions For Year 2020
Question 16
An activity in marketing research process is_____
- A. Decision making
- B. Marketing testing
- C. Information gathering
- D. Product testing
Question 17
The form of non-personal communication whereby information about a company's product is transmitted and paid for through mass media is_____
- A. Personal selling
- B. Marketing
- C. Public relations
- D. Advertising
Question 18
Which of the following distribution channels is suitable for the sale of cosmetics?
- A. Producer + Consumer
- B. Producer +Wholesaler + Consumer
- C. Producer + Wholesaler + Retailer + Wholesaler
- D. Producer + Agent + Consumer
Question 19
The systematic design,collection,analysis and reporting of data for decision making is marketing_____
- A. Planning
- B. Strategy
- C. Audit
- D. Research
Question 20
The furniture purchased by a company for office use is an example of_____
- A. Convenience product
- B. Consumer product
- C. Shopping product
- D. Specialty product
